Google India launches new startup programmes
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Google is expanding the scope and reach of its startup accelerator project Launchpad by bringing under it three other programmes -- Start, Build and Scale. This will help startups with mentoring on specific requirements for their respective growth stages. In the five-day Start programme, the startups -- mostly in the idea stage -- are given mentorship in basics seeyousix of user experience and design, marketing and pitching. In the two-day Build programme, startups are helped with the validation of their technology stack, and in the Scale programme, the mentors address the design challenges of a fully developed product. For these shorter programmes, the acceptance level is 20% (of total applications). "We increasingly see that while the total number of applications has dropped, those who apply are serious startups that have achieved a minimum scale. The entrepreneurs are self-selecting the programmes that are more valuable for them and are more articulate on what exactly they want to achieve from our programmes," said Paul Ravindranath, lead for Google Launchpad accelerator programme and head of developer relations. Launchpad is a six-month accelerator programme where the search giant works with mature startups seeyousix to make them successful through marketing and customer and investor connect. Six startups are selected for every class and a total of 26 startups have been selected so far. Google gets more than 200 applications.The search giant's various startup programmes are managed by its developer relations team, whose mandate is to make more programmers use Google products, tools and platforms seeyousix.
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