Five ways a Hotel can score big in digital marketing
5 Ways Hotels can score BIG in Digital Marketing:
I have been working with clients in the hotel industry for 2 years now. And I have learnt that just like hospitality, digital marketing is all about the small touches and nuances. Here are 5 relatively inexpensive things hotels can do on digital to set themselves apart using the case study of one of my favourite clients - Ramada Caravela Beach Resort Goa.
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| www.seeyousix.blogspot.in |
1. Reward tweets about your hotel
At Ramada Caravela we instituted a policy of sending over a complimentary bottle of wine or some dessert if a guest tweeted about the hotel from the property. A small token that goes a long way!
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| www.seeyousix.blogspot.in |
2. Get Mobile Friendly
Hotel bookings through mobile hovers in the 5-10% range depending on the geography but is also the fastest growing mode of bookings and is expected to be 35% by 2018. Making your website responsive to mobile and tablets is not very expensive and can yield rich dividends, especially if you are a hotel that has a lot of last minute bookings as nearly 65% of all same-day bookings are made by mobile.
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| www.seeyousix.blogspot.in |
3. Contests and User Generated Content
Contests on social media marketing channels that simply give away freebies don’t induce loyalty. Contests should induce users to create content and establish loyalty.
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| www.seeyousix.blogspot.in |
4. Online Reputation Management (ORM)
It is very important to constantly keep a check on what people are saying about your hotel. Free ORM portals like Icerocket, Social Mention, Google Alerts help you do that.
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| www.seeyousix.blogspot.in |
5. Blogging Vlogging
Blogger meets can result in some genuine and sustained buzz for your brand, as well as rich content. Check out what one blogger, who we gave a free one-night stay at Ramada Caravela to, created for the hotel!
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