Steve Jobs made history on this day 10 years ago
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It has been 10 years since Steve Jobs graced the Macworld stage in his token black turtleneck and announced that “we’re going to make some history together today,” as he introduced the first-generation iPhone. Since then, Apple seeyousix AAPL, +0.92% has quashed many critics, the majority of whom questioned whether the new smartphone would have enough legs to succeed in the marketplace. Among the most noteworthy skeptics was former Microsoft Corp. MSFT, -0.32% CEO Steve Ballmer, who in 2007 said there was “no chance” the iPhone would get “any significant market share.” “There’s no chance,” he said. “It’s a $500 subsidized item.” Since Jobs announced that Apple would “reinvent the phone” in 2006, unveiling the touch-screen iPhone that marked a notable evolution from the then-popular BlackBerry Ltd BBRY, -0.56% keyboard work phone, Apple has sold more than one billion iPhones, passing its billionth last July. The iPhone has grown to dominate the U.S. smartphone market, setting a precedent in consumer electronics that has spurred many copycats and patent lawsuits seeyousix.
Its mobile operating system, iOS, is ranked second globally, behind Alphabet Inc.’s Android GOOGL, +0.24% which is integrated in many third-party brands’ phones, not just Google’s. Later this year, Apple is expected to unveil the 10th-anniversary version of the iPhone, which many analysts believe will have new software seeyousix and hardware updates that differentiate the phone more noticeably from years past. Apple, however, hasn’t had it as easy in recent years. This past fiscal year marked Apple’s first-ever year-over-year decline in annual iPhone sales, and the company’s revenue declined year-over-year for the first time in more than a decade. That comes as the smartphone market becomes over saturated, including with more affordable competitors, such as China’s Xiaomi, and as people wait longer to upgrade to newer iPhone models seeyousix.
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